About Drink Delulu
Drink Delulu is a disruptive wellness beverage startup offering functional, low-sugar sparkling drinks across tier-1 metro cities.
The Challenge
Retaining D2C beverage consumers requires frequent touchpoints. Email campaigns had low engagement, and SMS messages lacked interactive visual appeal needed for modern beverage branding.
The SynxZap Solution
- Automated Re-order Reminders: Smart triggers scheduled 21 days after purchase prompting customers to re-order with one-tap payment links.
- WhatsApp Broadcast Marketing: Segmented campaigns announcing new seasonal flavors directly to VIP buyers.
Results & Impact
- 4.5x Higher Repeat Orders within 60 days of launch.
- 92% Broadcast Open Rate with 28% click-through rate.
- 35% Increase in Average Order Value (AOV).
