Cash on Delivery (COD) continues to dominate Indian retail, but Return to Origin (RTO) costs severely hurt merchant margins. Converting COD buyers into prepaid customers via WhatsApp automations reduces RTO by up to 35%.
The Step-by-Step Conversion Flow
- Instant Confirmation: Trigger a WhatsApp notification seconds after order placement with order details.
- Incentivized UPI Link: Offer an instant 5% cashback or flat ₹50 discount on immediate UPI payment.
- One-Tap Seamless Verification: Reassure customers with live tracking confirmation once paid.
