Meta applies rigorous automated and manual checks to every WhatsApp Business template submission. Understanding the most frequent rejection reasons helps your team maintain high approval rates.
Common Rejection Traps
- Category Mismatch: Submitting promotional content under Utility.
- Vague Placeholders: Using floating variables like {{1}} without contextual surrounding text.
- Broken or Shortened URLs: Utilizing third-party URL shorteners that conceal the landing domain.
