Instagram DM automation: what Meta allows

Instagram messaging APIs provide powerful avenues for social selling, comment-to-DM triggers, and story reply workflows. However, staying strictly compliant with Meta’s rate limits ensures uninterrupted operation.

Official Guidelines Breakdown

Automated responses can be triggered immediately upon keyword comments, story mentions, or incoming DMs within the standard 24-hour window. Human agents can extend follow-ups up to 7 days using the Human Agent tag.

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